Dental Google Ads built around the patients you want
Most dental ad accounts pay the same for a cleaning search as an implant consult. We split campaigns by the treatments you want to grow and track every call and booking, without sending patient data where it shouldn't go.
What's different here
Dental searches carry very different value. Someone searching 'emergency dentist near me' needs care today. Someone researching implants or clear aligners is weighing a large, considered purchase. A family looking for a new dentist cares about insurance and convenience. Good dental PPC treats these as separate campaigns with their own budgets, ads and landing pages. Emergency campaigns run when the office can take same-day patients. High-value treatment campaigns lead to pages that explain options, financing and what to expect. Insurance and new-patient campaigns highlight accepted plans and easy booking. Most new patients still call, so call tracking matters, and tracking must be set up with care so no patient health information reaches ad platforms. We judge campaigns on booked new patients, not clicks.
Trusted by teams at
What paid ads looks like for dental practices.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in dental practices.
Campaigns by treatment
Separate campaigns for emergency care, implants, clear aligners, cosmetic work and general new patients, each with its own budget and landing page.
Schedule-aware emergency ads
Emergency campaigns that run when the office can actually see same-day patients, so you don't pay for calls you can't book.
Privacy-aware tracking
Call and booking tracking configured so no patient health details are sent to ad platforms.
Front-desk feedback loop
Booked appointments matched back to campaigns, with call reviews that help the front desk convert more ad calls.
What holds dental practices back
DSOs outspend you on broad searches
Large dental groups bid on 'dentist near me' across whole metros. Trying to outbid them on broad terms burns budget. The practices that grow win the specific searches: a treatment, a problem or a neighborhood.
The map pack decides most new patients
When someone searches for a dentist, the Google map results with ratings and reviews get most of the clicks. A thin Google Business Profile with few recent reviews loses to a practice down the street, even if your care is better.
High-value treatments need their own pages
Implants, Invisalign, veneers and sedation dentistry are worth far more than a cleaning. A single 'services' page can't rank for any of them. Patients researching a big treatment want details, costs explained and real before-and-after proof.
Tracking can break HIPAA rules
Dental practices are covered by HIPAA. Standard ad pixels on booking pages or treatment pages can send patient details to ad platforms. Many practice sites do this without knowing it.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for dental practices is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Dental Practices results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Dental Practices questions, answered straight.
Often the calls come from the wrong searches, like price shoppers or patients your office can't serve, or they reach a busy front desk. We tighten targeting, split campaigns by treatment and track which calls actually book, then fix the gaps at both ends.
Other services for dental practices
Let's talk about your growth constraint.
Most dental ad accounts pay the same for a cleaning search as an implant consult. We split campaigns by the treatments you want to grow and track every call and booking, without sending patient data where it shouldn't go.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.