Dental SEO that wins the map, then the treatments that pay
Most dental SEO stops at a few blog posts. The practices that grow rank in the Google map pack for their neighborhood and have a strong page for every high-value treatment.
What's different here
Dental SEO has two jobs, and most agencies only do one. The first is the map pack: the three practices Google shows with ratings when someone searches 'dentist near me'. That's decided by your Google Business Profile, your categories, your reviews and how close you are. The second is treatment searches like 'dental implants cost' or 'Invisalign for adults'. Those are won by real pages that answer the patient's questions, not a single services list. We do both, and we track booked patients, not just traffic.
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What seo looks like for dental practices.
These are the plays that wouldn't appear on a generic seo page. They only make sense in dental practices.
Google Business Profile built to rank
The right primary and secondary categories, complete services, real photos, booking links and regular posts. For multi-location practices, a separate, complete profile for each office.
A review engine that runs itself
A short, automated review request after each appointment, sent while the visit is fresh. Recent reviews that mention specific treatments help both rankings and the patient's decision.
One strong page per treatment
Implants, Invisalign, veneers, crowns, sedation and emergency care each get their own page: what to expect, cost factors, financing, recovery and your own before-and-after cases.
Neighborhood and nearby-town pages
Patients search by area as well as by city. Pages for the neighborhoods and towns you actually serve, with real directions and local details, extend your reach past the few blocks around the office.
What holds dental practices back
DSOs outspend you on broad searches
Large dental groups bid on 'dentist near me' across whole metros. Trying to outbid them on broad terms burns budget. The practices that grow win the specific searches: a treatment, a problem or a neighborhood.
The map pack decides most new patients
When someone searches for a dentist, the Google map results with ratings and reviews get most of the clicks. A thin Google Business Profile with few recent reviews loses to a practice down the street, even if your care is better.
High-value treatments need their own pages
Implants, Invisalign, veneers and sedation dentistry are worth far more than a cleaning. A single 'services' page can't rank for any of them. Patients researching a big treatment want details, costs explained and real before-and-after proof.
Tracking can break HIPAA rules
Dental practices are covered by HIPAA. Standard ad pixels on booking pages or treatment pages can send patient details to ad platforms. Many practice sites do this without knowing it.
Same rigor, applied here.
The full seo scope and process are identical whoever the client is. What changes for dental practices is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & benchmark — Weeks 1–3
- 02Fix the foundation — Weeks 3–6
- 03Build the clusters — Month 2+
- 04Earn authority — Month 3+
- 05Compound & defend — Month 6+
Dental Practices results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Dental Practices questions, answered straight.
Many dental website packages include 'SEO' that means a template and a few generic blog posts shared across hundreds of practices. Check two things: are you in the map pack for your own neighborhood, and does each high-value treatment have its own page that ranks? If not, the SEO isn't doing its job.
Let's talk about your growth constraint.
Most dental SEO stops at a few blog posts. The practices that grow rank in the Google map pack for their neighborhood and have a strong page for every high-value treatment.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.