More new patients, without racing the DSO down on price
Independent dental practices compete with big dental support organizations that outspend them on ads. You win on the things they can't copy: your reviews, your local reputation and the specific treatments you do best.
Dental Practices benchmarks
- Typical organic visibility gain, 6-12 months
- +20-40%Typical organic visibility gain, 6-12 months
- Typical lift in monthly new reviews
- +25-50%Typical lift in monthly new reviews
- Typical cost per new patient
- -15-30%Typical cost per new patient
- Typical new-patient calls
- +15-30%Typical new-patient calls
Drawn from Digital Squad engagements with dental practices. Your realistic range comes out of the audit.
Trusted by teams at
What holds dental practices back
The same four constraints show up in nearly every dental practices engagement we start.
DSOs outspend you on broad searches
Large dental groups bid on 'dentist near me' across whole metros. Trying to outbid them on broad terms burns budget. The practices that grow win the specific searches: a treatment, a problem or a neighborhood.
The map pack decides most new patients
When someone searches for a dentist, the Google map results with ratings and reviews get most of the clicks. A thin Google Business Profile with few recent reviews loses to a practice down the street, even if your care is better.
High-value treatments need their own pages
Implants, Invisalign, veneers and sedation dentistry are worth far more than a cleaning. A single 'services' page can't rank for any of them. Patients researching a big treatment want details, costs explained and real before-and-after proof.
Tracking can break HIPAA rules
Dental practices are covered by HIPAA. Standard ad pixels on booking pages or treatment pages can send patient details to ad platforms. Many practice sites do this without knowing it.
What we do differently for dental practices
Treatment-level pages that rank
A strong page for each high-value treatment, with what it involves, recovery, cost factors, financing options and your own case photos. These rank for the searches that bring in the most valuable patients.
Google Business Profile and reviews as a system
Complete profiles for every location, the right categories, real photos and a steady review request after each visit. Recent, specific reviews are what move a practice up the map results.
Local ads aimed where DSOs aren't
Google Ads built around treatments and the few miles around your office, not the whole metro. Smaller budgets go further when they target the patients most likely to book with you.
HIPAA-safe tracking and call tracking
Server-side tracking with patient details stripped out, plus call tracking, because most dental bookings still happen by phone. You see which campaigns bring booked patients, not just clicks.
Services that move the needle for dental practices.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Dental Practices results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Dental Practices questions, answered straight.
Yes, if you don't fight them on their terms. DSOs win broad searches with big budgets. You win specific ones: treatments you're known for, your neighborhood and your reviews. Patients choosing a dentist care about trust, and a local practice with strong reviews often beats a chain.
How each service works for dental practices
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how dental practices actually grow. You keep the findings whether or not we work together.