CPG advertising measured in units, not impressions
Most CPG ad reports stop at views and clicks. We plan retail media, Amazon and paid social around one question: did more product leave the shelf?
What's different here
CPG brands face a measurement problem. Most sales happen in stores or on retailer sites, far from the ad that sparked them. That makes it easy to overspend on campaigns that look good in a dashboard and do nothing for velocity. We plan budgets across three layers. Retail media, like Amazon, Walmart and grocery delivery platforms, catches shoppers already in a buying mood, close to the shelf. Paid social and video build awareness and trial, pointed at the specific retailers carrying your product. Your own store and email capture loyal buyers for bundles and new flavors. Each layer gets a clear job and a clear measure, from retailer sales data and lift tests to new-to-brand rates. Budgets shift to what moves units at the retailers that matter most to you.
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What paid ads looks like for food and beverage brands.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in food & beverage brands.
Retail media management
Sponsored product and display campaigns on Amazon, Walmart and other retailer networks, built around margin and priority items.
Retailer-directed social
Paid social and video that point shoppers to the specific retailers and stores carrying your products.
Creative that sells on a small screen
Short videos, recipes and creator content made for scrolling feeds and retailer product pages.
Measurement tied to sales
Retailer sales data, new-to-brand metrics and lift tests used to judge what's working, not just platform-reported return.
What holds food and beverage brands back
Velocity decides your future
New items get a limited window to prove themselves. Brands need marketing that drives shoppers to specific retailers and stores, not just general awareness.
Retail media is crowded and fast-growing
eMarketer estimates U.S. retail media ad spending reached about $58.8 billion in 2025 and projects about $69.3 billion in 2026, with Amazon and Walmart taking most of the growth. Every brand is bidding for the same shelf online.
Claims are regulated
Food labels fall under FDA rules, and advertising claims under the FTC. Health, nutrition and 'natural' claims need care and substantiation before they appear in ads.
Hard to measure across channels
A shopper may see a social ad, then buy in store. Without careful measurement, brands can't tell which campaigns moved units and which just took credit.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for food & beverage brands is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Food & Beverage Brands results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Food & Beverage Brands questions, answered straight.
It's often necessary but rarely enough. Retail media captures demand that already exists near the shelf. Brands also need to build new demand, especially for new items, and send it to the right retailers.
Let's talk about your growth constraint.
Most CPG ad reports stop at views and clicks. We plan retail media, Amazon and paid social around one question: did more product leave the shelf?
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.