Getting on the shelf is the first win. Staying there is the real one.
Retailers watch how fast your product sells. If velocity lags, the slot goes to someone else. We help food and beverage brands drive demand at retail, on Amazon and on their own sites, and show which dollars actually move units.
Food & Beverage Brands benchmarks
- Estimated U.S. retail media ad spending in 2025 (eMarketer)
- $58.8BEstimated U.S. retail media ad spending in 2025 (eMarketer)
- Projected U.S. retail media ad spending in 2026 (eMarketer)
- $69.3BProjected U.S. retail media ad spending in 2026 (eMarketer)
- Cost per acquisition for one DTC food brand after moving to high-volume creative
- -52%Cost per acquisition for one DTC food brand after moving to high-volume creative
- Typical lift in repeat purchase rate from subscriptions and email
- +15-30%Typical lift in repeat purchase rate from subscriptions and email
Drawn from Digital Squad engagements with food and beverage brands. Your realistic range comes out of the audit.
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What holds food and beverage brands back
The same four constraints show up in nearly every food & beverage brands engagement we start.
Velocity decides your future
New items get a limited window to prove themselves. Brands need marketing that drives shoppers to specific retailers and stores, not just general awareness.
Retail media is crowded and fast-growing
eMarketer estimates U.S. retail media ad spending reached about $58.8 billion in 2025 and projects about $69.3 billion in 2026, with Amazon and Walmart taking most of the growth. Every brand is bidding for the same shelf online.
Claims are regulated
Food labels fall under FDA rules, and advertising claims under the FTC. Health, nutrition and 'natural' claims need care and substantiation before they appear in ads.
Hard to measure across channels
A shopper may see a social ad, then buy in store. Without careful measurement, brands can't tell which campaigns moved units and which just took credit.
What we do differently for food and beverage brands
Retail-focused paid social
Campaigns that send shoppers to the retailers carrying your product, with store locators and retailer links, timed to new listings and promotions.
Amazon and retail media
Sponsored product campaigns, strong listings and retailer ad programs built around your margin and the items you need to grow.
Creator and sampling programs
Creators, recipes and sampling that build trial, with content you can reuse in ads and on retailer pages.
DTC and email for loyalists
A direct store for bundles, subscriptions and new flavors, plus email that keeps your best customers buying.
Services that move the needle for food and beverage brands.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Food & Beverage Brands results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Food & Beverage Brands questions, answered straight.
Yes. For retail-led brands, we focus on driving shoppers to specific retailers, supporting new listings and measuring results with retailer data where you can share it.
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how food and beverage brands actually grow. You keep the findings whether or not we work together.