Buyers hire a person, not a letterhead
Nobody instructs a firm because its company page posted a legal update. They instruct the partner whose thinking they have been reading for eight months.
What's different here
Professional-services social is almost always run from the firm account, which reaches close to nobody organically and says nothing a buyer couldn't get from any competitor. The asset is the individual practitioner. Their judgment, their read on a change in the rules, their willingness to say what they would actually advise. That's uncopyable, it's what buyers are selecting for, and it sits unused because publishing it feels like personal promotion, not firm business.
Trusted by teams at
What social media looks like for professional services firms.
These are the plays that wouldn't appear on a generic social media page. They only make sense in professional services.
Publish from partners, keep the firm page for credentials
Personal accounts reach the buying committee; company pages reach almost nobody. The firm page is useful for credibility checks and recruitment, which is what it should be built for instead of being fed a content calendar it can't distribute.
React to changes faster than anyone publishes analysis
When a rule, rate or threshold changes, the useful post is a partner saying what it means for a specific client situation, within a day. The considered firm-wide briefing arrives three weeks later and competes with every other firm's identical briefing.
Write to the advertising rules from the first draft
Outcome claims, comparative superlatives and anything implying a guaranteed result carry professional-conduct risk. Writing to that constraint from the start avoids the review cycle that kills most partner publishing programs after two months.
Ghostwrite from interviews, never ask partners to type
Billable time is worth more than typing and every program that requires partners to write has died. A recorded thirty-minute conversation yields several weeks of posts, edited elsewhere and approved in minutes, not drafted in hours.
What holds professional services firms back
You're invisible at the moment of need
Clients search when a problem becomes urgent. If you're not in the map pack or the top three results that week, you don't exist to them.
Referrals aren't scalable
Referral-led firms have a hard growth ceiling and no control over timing or volume. One retiring referrer can dent a whole quarter.
Multi-office sites compete with themselves
Near-identical location pages get treated as duplicates and cannibalize each other's rankings. Most firms never spot the problem.
Your expertise isn't visible online
Partners with genuine authority publish nothing. Meanwhile competitors with thinner credentials own the search results.
Same rigor, applied here.
The full social media scope and process are identical whoever the client is. What changes for professional services is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & positioning — Weeks 1–2
- 02Build the system — Weeks 2–3
- 03Produce & publish — Ongoing
- 04Engage & grow — Daily
- 05Analyze & double down — Monthly
Professional Services results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Presence
Brands needing consistent, quality output.
Scoped to your brief
- 2 platforms managed
- 16 posts/month
- Content calendar & scheduling
- Basic community management
- Monthly reporting
Growth
Brands treating social as a real acquisition channel.
Scoped to your brief
- 4 platforms managed
- 40 posts/month incl. short-form video
- Daily community management
- Creator partnerships (2/mo)
- Social listening & trend response
- Lead magnet & funnel build
- Dedicated social strategist
Authority
Category leaders and executive brand building.
Scoped to your brief
- Unlimited platforms
- Daily publishing cadence
- Executive / founder brand program
- Full creator program management
- Crisis & reputation monitoring
- Dedicated content squad
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Professional Services questions, answered straight.
That risk is real and worth naming instead of dismissing. Audiences do follow people, and people do move. What makes it manageable is doing it across several partners, not one, so the firm's presence doesn't rest on any individual, and building the resulting audience into channels the firm owns, principally an email list. What isn't a solution is routing everything through the firm account, because that reaches nobody and leaves you with neither the risk nor the return.
Let's talk about your growth constraint.
Nobody instructs a firm because its company page posted a legal update. They instruct the partner whose thinking they have been reading for eight months.
Our commitment: First month is scoped as a paid pilot. If you're not happy with the content quality, we refund it in full.