Some of the most expensive clicks in search
Legal and financial keywords routinely run $50–$300 per click. At those prices, wasted spend isn't an inefficiency. It's the whole budget.
What's different here
Professional services PPC is unusual because a single wasted click can cost more than an entire day of e-commerce traffic. That inverts the normal priority order: negative keyword discipline and intake quality matter more than creative volume or bid automation. We've cut accounts' spend by 30% and increased signed matters, purely by eliminating queries that were never going to convert.
Trusted by teams at
What paid ads looks like for professional services firms.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in professional services.
Aggressive negative keyword architecture
'Free', 'pro bono', 'salary', 'how to become', 'jobs', and hundreds of research-intent modifiers. At $180 a click, a single unblocked term can burn thousands a month producing nothing.
Call tracking with recording review
Most professional services conversions happen by phone. Without dynamic number insertion and periodic call review, you're optimizing to form fills while the actual revenue arrives through a channel you can't see.
Intake speed as a campaign variable
Response time significantly affects conversion. Lead-response research consistently shows sharp drop-offs after the first few minutes. We treat intake staffing during ad-serving hours as part of the media plan, not someone else's problem.
Geo and schedule tightening
Bidding only where you're licensed and can serve, during hours you can answer. Firms routinely run 24/7 national campaigns while their intake desk is staffed 9–5 in one state.
What holds professional services firms back
You're invisible at the moment of need
Clients search when a problem becomes urgent. If you're not in the map pack or the top three results that week, you don't exist to them.
Referrals aren't scalable
Referral-led firms have a hard growth ceiling and no control over timing or volume. One retiring referrer can dent a whole quarter.
Multi-office sites compete with themselves
Near-identical location pages get treated as duplicates and cannibalize each other's rankings. Most firms never spot the problem.
Your expertise isn't visible online
Partners with genuine authority publish nothing. Meanwhile competitors with thinner credentials own the search results.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for professional services is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Professional Services results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Professional Services questions, answered straight.
Usually yes, and rarely through cheaper clicks, the auction sets those. The gains come from eliminating unqualified queries, improving landing page conversion, and fixing intake response. In most audits we find 20–40% of spend going to searches that could never become a matter. We'll show you exactly which ones in the free audit, whether or not you hire us.
Let's talk about your growth constraint.
Legal and financial keywords routinely run $50–$300 per click. At those prices, wasted spend isn't an inefficiency. It's the whole budget.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.