Video that survives the ethics review
A testimonial cut that is fine for a software company can put a lawyer in front of a disciplinary board. We edit to the advertising rules first and the story second.
What's different here
Professional-services video fails for a reason that has nothing to do with craft: the edit gets made, the compliance partner watches it, and it never ships. Almost every rule that kills a cut is knowable in advance. Results claims, unqualified superlatives, testimonials implying outcomes, missing jurisdiction disclaimers. We treat those as constraints at the storyboard stage, so the review becomes a formality, not a re-edit.
Trusted by teams at
What video editing looks like for professional services firms.
These are the plays that wouldn't appear on a generic video editing page. They only make sense in professional services.
Disclaimers designed, not bolted on
Attorney-advertising labels and prior-results language are required in most jurisdictions and usually get pasted on in six-point grey at the end. We design them into the lower third at legible size from the first frame, which satisfies the conspicuousness standard and stops the disclaimer from reading as a disclaimer of confidence.
Testimonials restructured around process
A client saying “they won me two million” is unusable in most jurisdictions. The same client describing being called back within an hour, or having the strategy explained twice without being billed for it, carries more persuasive weight and clears review. We interview for the process story deliberately.
Credential-forward first eight seconds
This buyer is verifying competence, not being entertained. Admissions, chambers, published matters and speaking credits go in the opening, not the closing card, the opposite of consumer editing convention, and it measurably changes completion rate on a page where the visitor is already comparing three firms.
Cut for a muted office viewing
The video is watched at a desk with sound off, often on a second monitor during a call. Burned-in captions, no reliance on a music sting for pacing, and a visual hierarchy that carries the argument alone. If the cut doesn't work silent, it doesn't work.
What holds professional services firms back
You're invisible at the moment of need
Clients search when a problem becomes urgent. If you're not in the map pack or the top three results that week, you don't exist to them.
Referrals aren't scalable
Referral-led firms have a hard growth ceiling and no control over timing or volume. One retiring referrer can dent a whole quarter.
Multi-office sites compete with themselves
Near-identical location pages get treated as duplicates and cannibalize each other's rankings. Most firms never spot the problem.
Your expertise isn't visible online
Partners with genuine authority publish nothing. Meanwhile competitors with thinner credentials own the search results.
Same rigor, applied here.
The full video editing scope and process are identical whoever the client is. What changes for professional services is the tactics above, not the delivery model.
What's included
How it runs
- 01Creative strategy — Week 1
- 02Footage intake — Ongoing
- 03First cut — 48 hours
- 04Revisions — 24h per round
- 05Deliver & measure — Monthly
Professional Services results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Starter
Brands testing short-form for the first time.
Scoped to your brief
- 8 edited videos/month
- 3 hook variants each
- All aspect ratios
- Captions & basic motion graphics
- 48-hour turnaround
- Unlimited revisions
Volume
Paid social teams that need enough creative to find winners.
Scoped to your brief
- 25 edited videos/month
- 5 hook variants each
- Advanced motion graphics
- Custom sound design
- Dedicated editor + creative strategist
- Monthly performance review
- 24-hour rush available
Studio
Full production: shoots, creators and editing at scale.
Scoped to your brief
- 40+ videos/month
- On-location or studio production
- UGC creator sourcing & management
- Scriptwriting & storyboarding
- Dedicated post-production team
- Same-day rush turnaround
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Professional Services questions, answered straight.
It changes what you can claim, not how good the film is. The constraint that actually improves the work is the ban on results claims: it forces the video onto judgment, process and people, which is what a client is choosing between anyway. Every competent firm in your city can cite a big win. Firms that lead with numbers all sound identical. The disclaimer isn't why those videos underperform.
Let's talk about your growth constraint.
A testimonial cut that is fine for a software company can put a lawyer in front of a disciplinary board. We edit to the advertising rules first and the story second.
Our commitment: Send us your footage and we'll edit two videos free. If they don't beat your current best performer, you owe us nothing.