Build the site you'll want in eighteen months
Not the one you need today. Startups rebuild their site far too often, and almost always because the first one couldn't be edited without an engineer.
What's different here
The recurring startup web mistake isn't building too little — it's building something the marketing team can't change. A site that needs an engineering ticket to update a headline guarantees a rebuild within a year, because the company will iterate messaging a dozen times before Series A and the site won't keep up. The single most valuable decision is making every section editable by a non-engineer from day one, even at the cost of a slightly longer initial build.
Startups & Scale-ups clients
What web development looks like for startups.
These are the plays that wouldn't appear on a generic web development page — they only make sense in startups & scale-ups.
Page builder from approved blocks
Marketing composes new landing pages from a component library without touching code. This is what stops the rebuild cycle and it's worth the extra fortnight upfront.
Positioning-agnostic architecture
Early-stage messaging changes repeatedly. Structure the site so a repositioning is a content edit rather than an information-architecture rewrite.
Instrument before you have traffic
Analytics, conversion tracking, and heatmaps wired at launch. Retrofitting them means the first six months of learning is lost, and that's the period where the most changes happen.
Ship a credible baseline, not a showcase
Fast, clear, and accurate beats elaborate at seed stage. Elaborate sites take longer, cost more, and get replaced when the positioning moves.
What holds startups back
You're testing too many channels shallowly
Six channels at $2k each teaches you nothing about any of them. One channel at $12k produces a real answer.
Building features nobody asked for
Every week spent on an unvalidated feature is runway spent. Scope discipline is the highest-ROI decision a startup makes.
No instrumentation, so no learning
Without activation and retention tracking from day one, you can't tell whether a channel is working or whether the product is.
Hiring a marketing team too early
A full in-house team before you know which channel works burns money on salaries while you're still guessing.
The full scope.
Everything in a web development engagement, applied to startups & scale-ups.
Conversion strategy & wireframes
Funnel mapping, message hierarchy, and low-fidelity wireframes approved before a single pixel is designed.
Custom UI design system
A full Figma design system — type scale, color tokens, components — so your brand stays consistent as you grow.
Next.js build
Server-rendered, statically optimized, deployed on edge infrastructure. Fast everywhere, for everyone.
Headless CMS
Sanity or Payload wired to every section so your team edits copy, images, and pages without touching code.
Technical SEO foundation
Semantic markup, schema.org, sitemaps, canonical logic, and Core Web Vitals tuned to green from day one.
Analytics & tracking
GA4, server-side conversion tracking, heatmaps, and a live dashboard showing which pages actually drive revenue.
Accessibility to WCAG 2.2 AA
Keyboard navigation, contrast, focus states, and screen-reader semantics — tested, not assumed.
30 days of post-launch support
We watch the analytics, fix what breaks, and ship the first round of conversion improvements on us.
How this runs.
Teardown & strategy
Week 1We audit your current site, funnel math, competitors, and analytics — then present exactly where revenue is leaking and what we'd change.
Wireframe & copy
Week 1–2Message hierarchy and section-by-section wireframes. You approve the argument before we make it pretty.
Design system & UI
Week 2–3High-fidelity design across every breakpoint, built as a reusable component system in Figma.
Build & integrate
Week 3–5Next.js development, CMS wiring, CRM and analytics integration, QA across devices and browsers.
Launch & optimize
Week 6+Zero-downtime launch, redirect mapping, then live conversion monitoring and the first optimization round.
Startups & Scale-ups results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Real prices, on the page.
Same published pricing as the core service. No vertical surcharge.
Launch
Startups and small teams needing a credible, fast site quickly.
Scoped to your brief
- Up to 8 pages
- Custom design system
- Next.js + CMS
- Technical SEO setup
- GA4 + conversion tracking
- 30-day support
Growth
Companies where the website is the primary revenue channel.
Scoped to your brief
- Up to 25 pages
- Full conversion strategy + copywriting
- Custom animation & motion design
- Headless CMS with page builder
- CRM + marketing automation integration
- A/B testing infrastructure
- 90-day optimization retainer
- Programmatic SEO templates
Enterprise
Multi-region, multi-brand, or complex commerce platforms.
Scoped to your brief
- Unlimited pages & locales
- Multi-language / multi-region
- Design system documentation site
- Custom integrations & APIs
- Dedicated squad + Slack channel
- SLA-backed support
- Quarterly CRO roadmap
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Startups & Scale-ups questions, answered straight.
Often yes, and we'll say so. Pre-seed with no traffic and unsettled positioning, a good template plus a copywriter is genuinely better value than hiring us. The case for a custom build starts when the site is a real acquisition channel and the constraint is that you can't iterate it fast enough.
Let's talk about your growth constraint.
Not the one you need today. Startups rebuild their site far too often, and almost always because the first one couldn't be edited without an engineer.
Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.