Elias Danforth

Elias runs most of the free audits and then runs the accounts that come out of them. That is the whole point: the strategist who opens your analytics on the first call is the one who owns the engagement, because handing you to someone else afterwards is the single most common agency failure and we built the model to avoid it.

He is also the person who says no. Roughly one enquiry in four gets turned down — spend too low for the fee to be honest value, product not ready, or a specialist freelancer being the better answer — and that call is usually his.

Before Digital Squad he spent six years in-house running growth at a marketplace, which is where he formed the view that most agency relationships fail on expectation-setting rather than on execution.