The median Shopify store converts at 1.4%
Good ones run 3–4%. Closing that gap is worth more than any targeting change you'll ever make — and unlike ad spend, you only pay for it once.
What's different here
E-commerce CRO has an advantage most verticals don't: enough traffic to test properly, and a conversion event that happens in minutes rather than months. That means you can run genuinely statistically valid tests. The constraint isn't data — it's testing the right things. Most e-commerce testing programs die because they test button colors instead of the actual objections stopping the purchase.
E-commerce & DTC clients
What cro looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic cro page — they only make sense in e-commerce & dtc.
Product page objection mapping
We read your support tickets, reviews, and return reasons to find what buyers are actually uncertain about — fit, materials, delivery timing, returns — then test whether resolving each one above the fold moves conversion.
Delivery certainty at cart
Showing a specific delivery date rather than a shipping speed is one of the most consistent winners we've tested across DTC. In one engagement it cut cart abandonment by 22 percentage points on its own.
Checkout field reduction with real constraint checks
Every field has an owner who believes it's necessary. We test removing them one at a time against actual fulfillment failure rates, so decisions are made on data rather than on who argues hardest.
Mobile-first test prioritization
70%+ of DTC traffic is mobile and it converts roughly half as well as desktop. We weight the testing roadmap toward mobile even when desktop is easier to test, because that's where the money is.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
The full scope.
Everything in a cro engagement, applied to e-commerce & dtc.
Full funnel analysis
Step-by-step drop-off analysis segmented by device, source, and audience, so you can see exactly where and for whom the funnel breaks.
Qualitative research
Session recordings, heatmaps, exit-intent surveys, and moderated user testing to understand the why behind the drop-offs.
Heuristic UX audit
Expert review against conversion principles — clarity, friction, motivation, anxiety, and distraction.
Prioritized hypothesis backlog
Every idea scored by expected impact, confidence, and effort, so the sequence is defensible rather than political.
Test design & build
We design, build, QA, and launch each variant. No developer time required from your team.
Statistical analysis
Proper sample-size calculation, sequential-testing correction, and segment-level analysis. No peeking, no false positives.
Personalization
Once we know which segments behave differently, we serve them different experiences instead of one compromised average.
Insight library
A searchable record of every test — hypothesis, result, and learning — that becomes a genuine competitive asset over time.
How this runs.
Instrument & analyze
Weeks 1–2Analytics validation, funnel mapping, and heatmap/recording setup. We verify your data is trustworthy before drawing conclusions.
Research
Weeks 2–4User testing, surveys, session review, and heuristic audit — synthesized into a documented research findings report.
Prioritize
Week 4Build the hypothesis backlog, score every item, and agree the first quarter's testing roadmap together.
Test
Ongoing4–6 tests running monthly with proper statistical rigor and full documentation.
Compound
Month 3+Roll out winners permanently, feed learnings back into the backlog, and expand testing into new funnel stages.
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Real prices, on the page.
Same published pricing as the core service. No vertical surcharge.
Teardown
A one-off expert audit with a prioritized roadmap.
Scoped to your brief
- Full funnel analysis
- Heuristic UX audit
- Session recording review
- Prioritized hypothesis backlog
- 90-minute findings presentation
Testing Program
Ongoing, systematic conversion growth.
Scoped to your brief
- Everything in Teardown
- 4–6 tests launched monthly
- Design & development included
- User testing (5 sessions/mo)
- Statistical analysis & reporting
- Insight library
- Bi-weekly review calls
Enterprise CRO
High-traffic sites and multi-property programs.
Scoped to your brief
- 10+ tests monthly
- Server-side & feature-flag testing
- Personalization program
- Multi-property / multi-market
- Dedicated CRO squad
- Team training & enablement
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
You need roughly 10,000 monthly visitors and 200+ conversions per tested page for reliable A/B testing. Below that we still add value through research-led implementation of known-good patterns and sequential testing — but we'll tell you honestly that we can't promise statistical significance, rather than running underpowered tests and calling noise a win.
Other services for e-commerce brands
Let's talk about your growth constraint.
Good ones run 3–4%. Closing that gap is worth more than any targeting change you'll ever make — and unlike ad spend, you only pay for it once.
Our commitment: If our testing program doesn't produce a net positive ROI within six months, we work free until it does.