The median Shopify store converts at 1.4%
Good ones run 3–4%. Closing that gap is worth more than any targeting change you'll ever make, and unlike ad spend, you only pay for it once.
What's different here
E-commerce CRO has an advantage most verticals don't: enough traffic to test properly, and a conversion event that happens in minutes, not months. That means you can run statistically valid tests. The constraint isn't data. It's testing the right things. Most e-commerce testing programs die because they test button colors instead of the actual objections stopping the purchase.
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What cro looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic cro page. They only make sense in e-commerce & dtc.
Product page objection mapping
We read your support tickets, reviews, and return reasons to find what buyers are actually uncertain about (fit, materials, delivery timing, returns) then test whether resolving each one above the fold moves conversion.
Delivery certainty at cart
Showing a specific delivery date, not a shipping speed is one of the most consistent winners we've tested across DTC. In one engagement it cut cart abandonment by 22 percentage points on its own.
Checkout field reduction with real constraint checks
Every field has an owner who believes it's necessary. We test removing them one at a time against actual fulfillment failure rates, so decisions are made on data, not on who argues hardest.
Mobile-first test prioritization
70%+ of DTC traffic is mobile and it converts roughly half as well as desktop. We weight the testing roadmap toward mobile even when desktop is easier to test, because that's where the money is.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
Same rigor, applied here.
The full cro scope and process are identical whoever the client is. What changes for e-commerce & dtc is the tactics above, not the delivery model.
What's included
How it runs
- 01Instrument & analyze — Weeks 1–2
- 02Research — Weeks 2–4
- 03Prioritize — Week 4
- 04Test — Ongoing
- 05Compound — Month 3+
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Teardown
A one-off expert audit with a prioritized roadmap.
Scoped to your brief
- Full funnel analysis
- Heuristic UX audit
- Session recording review
- Prioritized hypothesis backlog
- 90-minute findings presentation
Testing Program
Ongoing, systematic conversion growth.
Scoped to your brief
- Everything in Teardown
- 4–6 tests launched monthly
- Design & development included
- User testing (5 sessions/mo)
- Statistical analysis & reporting
- Insight library
- Bi-weekly review calls
Enterprise CRO
High-traffic sites and multi-property programs.
Scoped to your brief
- 10+ tests monthly
- Server-side & feature-flag testing
- Personalization program
- Multi-property / multi-market
- Dedicated CRO squad
- Team training & enablement
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
You need roughly 10,000 monthly visitors and 200+ conversions per tested page for reliable A/B testing. Below that we still add value through research-led implementation of known-good patterns and sequential testing, but we'll tell you honestly that we can't promise statistical significance instead of running underpowered tests and calling noise a win.
Other services for e-commerce brands
Let's talk about your growth constraint.
Good ones run 3–4%. Closing that gap is worth more than any targeting change you'll ever make, and unlike ad spend, you only pay for it once.
Our commitment: If our testing program doesn't produce a net positive ROI within six months, we work free until it does.