Three levers, and most brands only pull one
Traffic, conversion rate, order value. Almost every DTC brand that plateaus has been buying more traffic for a year while the other two sat untouched.
What's different here
E-commerce revenue is the product of exactly three numbers, and the one most teams reach for is the only one that costs money every month. Doubling traffic doubles your media bill forever; doubling conversion rate is paid for once and makes every channel cheaper simultaneously. We run all three as one system precisely so nobody can optimize their own metric while the other two decay. That's what happens when acquisition, site and retention sit with different owners or different agencies.
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What digital marketing looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic digital marketing page. They only make sense in e-commerce & dtc.
Model the three levers before touching any
Traffic, conversion rate and order value, each with its current figure and a realistic ceiling. It usually shows that the cheapest available revenue isn't where the budget is going.
Sequence retention before scaling spend
Repeat purchase rate sets your bid ceiling. Scaling acquisition into a leaky bucket doesn't just waste money. It locks you out of auctions you could otherwise win.
One contribution margin model everyone works from
Media, site and lifecycle teams optimizing against different numbers is how a brand grows revenue while margin falls. One model, one definition, shared.
Test where the levers interact
A free-shipping threshold raises order value and changes conversion rate at once. Isolated channel testing misses the interactions, which is where a lot of the compounding lives.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
Same rigor, applied here.
The full digital marketing scope and process are identical whoever the client is. What changes for e-commerce & dtc is the tactics above, not the delivery model.
What's included
How it runs
- 01Diagnose — Weeks 1–2
- 02Instrument — Weeks 2–3
- 03Unblock the constraint — Weeks 3–6
- 04Scale what works — Month 2+
- 05Compound — Month 4+
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Focus
One or two channels, executed exceptionally well.
Scoped to your brief
- 2 channels managed
- Conversion tracking setup
- Monthly strategy call
- Live revenue dashboard
- Up to $50k/mo ad spend
Engine
Companies ready to run the full funnel as one system.
Scoped to your brief
- Up to 5 channels managed
- Server-side tracking + CAPI
- Dedicated growth strategist
- In-house creative studio (12 assets/mo)
- CRO testing program
- Lifecycle email & SMS
- Weekly growth calls
- Up to $250k/mo ad spend
Scale
Multi-market brands spending $250k+ per month.
Scoped to your brief
- Unlimited channels & markets
- Incrementality & MMM testing
- Dedicated squad (5+ specialists)
- Custom data warehouse & modeling
- Creative volume: 40+ assets/mo
- Executive reporting & board decks
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
Often you shouldn't. If they coordinate and share a margin model, specialist depth beats generalist breadth. The case for consolidating is when nobody owns the interaction between them: the ads team reports ROAS, the site team reports conversion rate, the email team reports open rate, and no one can say whether contribution margin moved. That's the failure we're solving, not a lack of skill.
Other services for e-commerce brands
Let's talk about your growth constraint.
Traffic, conversion rate, order value. Almost every DTC brand that plateaus has been buying more traffic for a year while the other two sat untouched.
Our commitment: 90-day performance commitment: hit our agreed leading indicators or we work the next month at no charge.