The best content about you isn't made by you
A prospective student trusts a current student filming their walk to a nine a.m. lecture more than anything the communications office will ever produce.
What's different here
Institutional social in education fails on credibility, not reach. Prospective students are unusually alert to marketing, they're comparing several institutions that all publish identical drone footage of a quad, and the thing they actually want (what it's like to be here on a wet Tuesday) is something only current students can show. The institutions that win at this stopped trying to produce that content and built the structure to enable and use it.
Trusted by teams at
What social media looks like for education providers.
These are the plays that wouldn't appear on a generic social media page. They only make sense in education & edtech.
A student creator program with real structure
Paid or credited student creators, a content rights agreement signed up front, a light brief, not a script, and a named person who can approve quickly. The structure is what makes it usable; the absence of a rights process is why most institutions end up admiring student content they can't legally run in an ad.
Split platforms by decision-maker
The student and the person paying are rarely on the same platform, and almost never in the same mindset. Prospective students live where short vertical video is; parents and guardians are reachable elsewhere and want cost, outcomes and safety. Running one message across both wastes the budget on the audience it doesn't fit.
Anchor the calendar to deadlines, not to terms
Application windows, financial aid filing, offer-holder days and clearing all have hard dates that dominate what a family is thinking about in a given fortnight. A calendar built around the institutional term structure is talking about the wrong thing at the wrong moment for most of the year.
Answer what admissions gets asked on the phone
The admissions team already knows the twenty questions every family asks, and those questions almost never appear in institutional content because they feel too basic. They are the highest-performing content available to you. Accommodation costs, what the area is actually like, how hard it's to get a place, whether the qualification is respected.
What holds education providers back
The buying window is fixed and narrow
Application deadlines are set externally. A campaign that hasn't stabilized by the time the window opens has effectively failed for a year, which makes the usual 'launch and optimize' rhythm unworkable.
The decision maker isn't the user
Parents fund, students attend, and for corporate training an L&D lead buys for people who didn't ask. Content aimed at one of three loses the other two.
Outcomes data is the buying criterion
Completion rates, employment outcomes and salary uplift decide enrollment far more than campus photography. Most providers hold that data and don't publish it.
Student data carries real restrictions
Education records are regulated, and tracking that ties a prospective student to a specific program page is more sensitive than most marketers assume.
Same rigor, applied here.
The full social media scope and process are identical whoever the client is. What changes for education & edtech is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & positioning — Weeks 1–2
- 02Build the system — Weeks 2–3
- 03Produce & publish — Ongoing
- 04Engage & grow — Daily
- 05Analyze & double down — Monthly
Education & EdTech results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Presence
Brands needing consistent, quality output.
Scoped to your brief
- 2 platforms managed
- 16 posts/month
- Content calendar & scheduling
- Basic community management
- Monthly reporting
Growth
Brands treating social as a real acquisition channel.
Scoped to your brief
- 4 platforms managed
- 40 posts/month incl. short-form video
- Daily community management
- Creator partnerships (2/mo)
- Social listening & trend response
- Lead magnet & funnel build
- Dedicated social strategist
Authority
Category leaders and executive brand building.
Scoped to your brief
- Unlimited platforms
- Daily publishing cadence
- Executive / founder brand program
- Full creator program management
- Crisis & reputation monitoring
- Dedicated content squad
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Education & EdTech questions, answered straight.
You can, and the oversight is a brief and a rights agreement, not a script. The risk people imagine (a student saying something damaging) is far rarer than the risk you're currently carrying, which is content so obviously institutional that prospective students discount it entirely. Set the boundaries that matter, get the rights signed before anything is filmed, keep approval fast enough to be usable, and accept that content which looks slightly unpolished is the entire reason it works.
Other services for education providers
Let's talk about your growth constraint.
A prospective student trusts a current student filming their walk to a nine a.m. lecture more than anything the communications office will ever produce.
Our commitment: First month is scoped as a paid pilot. If you're not happy with the content quality, we refund it in full.