Fourteen fields before you've held a place
Application forms are built around what the student records system needs, in the order it needs it. The applicant is on a phone, at night, and anxious.
What's different here
Education application funnels fail the same way healthcare intake does, for the same reason: the form is designed around institutional requirements rather than around the person filling it in. Financial aid detail, prior qualifications and referee contacts appear before the applicant has any commitment from you. Reversing that — confirm eligibility or hold a place, then collect — is usually worth more than every other change combined, and it doesn't require removing a single required field.
Education & EdTech clients
What web development looks like for education providers.
These are the plays that wouldn't appear on a generic web development page — they only make sense in education & edtech.
Hold something before asking for everything
Confirm eligibility or reserve a place first, then collect financial and academic detail. One client lifted completion 147% through sequencing alone.
Programme pages as a template system
Marketing needs to publish and update dozens of programme pages without engineering. A page-builder from approved blocks is what stops the annual rebuild cycle.
Accessibility as a build requirement
Public education providers face genuine accessibility obligations, and applicants include people using assistive technology. Keyboard navigation and screen-reader semantics get tested, not assumed.
Built for a phone at 11pm
Application traffic skews heavily mobile and heavily evening. Saved progress matters more here than almost anywhere, because people genuinely stop to go and find a certificate.
What holds education providers back
The buying window is fixed and narrow
Application deadlines are set externally. A campaign that hasn't stabilised by the time the window opens has effectively failed for a year, which makes the usual 'launch and optimise' rhythm unworkable.
The decision maker isn't the user
Parents fund, students attend, and for corporate training an L&D lead buys for people who didn't ask. Content aimed at one of three loses the other two.
Outcomes data is the buying criterion
Completion rates, employment outcomes and salary uplift decide enrolment far more than campus photography. Most providers hold that data and don't publish it.
Student data carries real restrictions
Education records are regulated, and tracking that ties a prospective student to a specific programme page is more sensitive than most marketers assume.
The full scope.
Everything in a web development engagement, applied to education & edtech.
Conversion strategy & wireframes
Funnel mapping, message hierarchy, and low-fidelity wireframes approved before a single pixel is designed.
Custom UI design system
A full Figma design system — type scale, color tokens, components — so your brand stays consistent as you grow.
Next.js build
Server-rendered, statically optimized, deployed on edge infrastructure. Fast everywhere, for everyone.
Headless CMS
Sanity or Payload wired to every section so your team edits copy, images, and pages without touching code.
Technical SEO foundation
Semantic markup, schema.org, sitemaps, canonical logic, and Core Web Vitals tuned to green from day one.
Analytics & tracking
GA4, server-side conversion tracking, heatmaps, and a live dashboard showing which pages actually drive revenue.
Accessibility to WCAG 2.2 AA
Keyboard navigation, contrast, focus states, and screen-reader semantics — tested, not assumed.
30 days of post-launch support
We watch the analytics, fix what breaks, and ship the first round of conversion improvements on us.
How this runs.
Teardown & strategy
Week 1We audit your current site, funnel math, competitors, and analytics — then present exactly where revenue is leaking and what we'd change.
Wireframe & copy
Week 1–2Message hierarchy and section-by-section wireframes. You approve the argument before we make it pretty.
Design system & UI
Week 2–3High-fidelity design across every breakpoint, built as a reusable component system in Figma.
Build & integrate
Week 3–5Next.js development, CMS wiring, CRM and analytics integration, QA across devices and browsers.
Launch & optimize
Week 6+Zero-downtime launch, redirect mapping, then live conversion monitoring and the first optimization round.
Education & EdTech results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination — request a quote and we'll scope it properly.
Launch
Startups and small teams needing a credible, fast site quickly.
Scoped to your brief
- Up to 8 pages
- Custom design system
- Next.js + CMS
- Technical SEO setup
- GA4 + conversion tracking
- 30-day support
Growth
Companies where the website is the primary revenue channel.
Scoped to your brief
- Up to 25 pages
- Full conversion strategy + copywriting
- Custom animation & motion design
- Headless CMS with page builder
- CRM + marketing automation integration
- A/B testing infrastructure
- 90-day optimization retainer
- Programmatic SEO templates
Enterprise
Multi-region, multi-brand, or complex commerce platforms.
Scoped to your brief
- Unlimited pages & locales
- Multi-language / multi-region
- Design system documentation site
- Custom integrations & APIs
- Dedicated squad + Slack channel
- SLA-backed support
- Quarterly CRO roadmap
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Education & EdTech questions, answered straight.
The system dictates what you eventually need — rarely the order, the number of screens, or whether progress is saved. That's where nearly all the gain sits. We start by mapping which fields are genuinely mandated versus which are institutional convention, and a meaningful share usually turns out to be convention nobody has revisited.
Let's talk about your growth constraint.
Application forms are built around what the student records system needs, in the order it needs it. The applicant is on a phone, at night, and anxious.
Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.