You get one shot a year
Enrolment cycles don't wait for your campaign to exit learning. Missing the window means waiting twelve months for the next one.
Education & EdTech benchmarks
- Qualified consultations
- +296%Qualified consultations
- Organic traffic
- +312%Organic traffic
- Intake form completion
- +147%Intake form completion
- Sales cycle length
- -38%Sales cycle length
Drawn from Digital Squad engagements with education providers. Your realistic range comes out of the audit.
Education & EdTech clients
What holds education providers back
The same four constraints show up in nearly every education & edtech engagement we start.
The buying window is fixed and narrow
Application deadlines are set externally. A campaign that hasn't stabilised by the time the window opens has effectively failed for a year, which makes the usual 'launch and optimise' rhythm unworkable.
The decision maker isn't the user
Parents fund, students attend, and for corporate training an L&D lead buys for people who didn't ask. Content aimed at one of three loses the other two.
Outcomes data is the buying criterion
Completion rates, employment outcomes and salary uplift decide enrolment far more than campus photography. Most providers hold that data and don't publish it.
Student data carries real restrictions
Education records are regulated, and tracking that ties a prospective student to a specific programme page is more sensitive than most marketers assume.
What we do differently for education providers
Build backwards from the deadline
Campaigns need to exit learning before the window opens, not during it. That means launching a quarter earlier than intuition suggests and accepting inefficient early spend as the cost of being stable when it matters.
Publish the outcomes you already have
Completion, progression and employment figures are the highest-converting content in this category and are usually sitting in an institutional research folder rather than on the site.
Separate the funder from the attendee
Distinct content tracks for the person paying and the person enrolling. For corporate training, a third for the L&D buyer who needs to justify the budget.
Off-cycle content that compounds
Organic and content investment made in the quiet months is what makes the peak affordable. Providers who only spend in-window pay peak auction prices for everything.
Services that move the needle for education providers.
We'll recommend the smallest set that unblocks your actual constraint — not the biggest bundle.
Education & EdTech results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Education & EdTech questions, answered straight.
For paid, only if campaigns are already stable before it opens — we'd start a quarter ahead. For organic, no, and we'd say so: content started at window-open helps next year's cycle rather than this one, and that's a legitimate investment if you're clear it's a twelve-month payback.
How each service works for education providers
Let's talk about your growth constraint.
A free 30-minute teardown built around how education providers actually grow. You keep the findings whether or not we work together.