Health content without clinical authorship doesn't rank
Google holds health content to an elevated standard. Most healthcare sites lose to competitors purely because their expertise isn't visible on the page.
What's different here
Healthcare SEO fails in a way that's fixable. Organizations with real clinical expertise routinely lose search results to thinner competitors, not because their content is worse, but because it's by-lined to 'Admin', cites nothing, and shows no review date. The expertise exists; nobody made it legible. That's a process problem, not a knowledge problem, and it's usually the fastest win available.
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What seo looks like for healthcare organizations.
These are the plays that wouldn't appear on a generic seo page. They only make sense in healthcare & medical.
Clinician by-lines with verifiable credentials
Real named clinicians with license numbers, specialties, and linked bio pages. In YMYL categories this is the baseline for ranking at all, and most health sites simply don't do it.
Symptom and condition intent mapping
Patients search symptoms, not diagnoses or service-line names. We map content to the language people actually use at the moment of concern, which is rarely the language your service lines use internally.
Medical review workflow with visible dates
A documented review cycle with the reviewing clinician and review date shown on-page. It signals maintenance to Google and creates genuine internal accountability.
Privacy-safe analytics from the start
Standard pixels on healthcare sites frequently transmit data they shouldn't. We build measurement that keeps PHI out of ad platforms before doing any content work, because the exposure compounds while you wait.
What holds healthcare organizations back
Standard tracking is a compliance risk
Sending PHI to ad platforms through a standard pixel is a genuine HIPAA exposure. Most healthcare sites are doing it without realizing.
YMYL content faces a higher bar
Google holds health content to elevated E-E-A-T standards. Content without demonstrable clinical authorship struggles to rank at all.
Long, multi-stakeholder buying cycles
Clinical software involves clinicians, IT, procurement, and compliance. Marketing to one of them wastes the other three.
Trust deficits kill conversion
Patients and providers both need credibility signals before acting. Generic stock photography and vague claims actively hurt.
Same rigor, applied here.
The full seo scope and process are identical whoever the client is. What changes for healthcare & medical is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & benchmark — Weeks 1–3
- 02Fix the foundation — Weeks 3–6
- 03Build the clusters — Month 2+
- 04Earn authority — Month 3+
- 05Compound & defend — Month 6+
Healthcare & Medical results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Healthcare & Medical questions, answered straight.
They shouldn't be writing it. We run 45-minute recorded interviews and healthcare-experienced writers produce the draft; the clinician reviews for accuracy and by-lines it, typically 20 minutes per piece. Every 'clinicians should blog' program we've seen has died by month three. This one survives because it respects what their time is worth.
Other services for healthcare organizations
Let's talk about your growth constraint.
Google holds health content to an elevated standard. Most healthcare sites lose to competitors purely because their expertise isn't visible on the page.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.