Can you market prescription products?

We work within FDA promotional guidance and platform restrictions on regulated health claims. Everything runs through your medical-legal review before publishing.

Who reviews clinical accuracy?

Your clinicians, always. We produce the draft with healthcare-experienced writers and your team reviews and by-lines it. Clinical authorship isn't something we can outsource.

Healthcare & Medical

Growth that respects the regulations

Healthcare marketing fails on tracking and trust. We build HIPAA-aware measurement and content that clinicians and patients both take seriously.

Get my free audit See healthcare organizations we've grown

Healthcare & Medical benchmarks

Avg. contract value: +61%Avg. contract value
Organic traffic: +312%Organic traffic
Win rate: +44%Win rate
Sales cycle: -38%Sales cycle

Drawn from Digital Squad engagements with healthcare organizations. Your realistic range comes out of the audit.

Healthcare & Medical clients

NorthwindLumen LabsHarborlineVerdantAtlas FoodsPoka HealthBrightsideCobalt BankMeridianArdentFoundryKestrel

What we see

What holds healthcare organizations back

The same four constraints show up in nearly every healthcare & medical engagement we start.

Standard tracking is a compliance risk

Sending PHI to ad platforms through a standard pixel is a genuine HIPAA exposure. Most healthcare sites are doing it without realizing.

YMYL content faces a higher bar

Google holds health content to elevated E-E-A-T standards. Content without demonstrable clinical authorship struggles to rank at all.

Long, multi-stakeholder buying cycles

Clinical software involves clinicians, IT, procurement, and compliance. Marketing to one of them wastes the other three.

Trust deficits kill conversion

Patients and providers both need credibility signals before acting. Generic stock photography and vague claims actively hurt.

Our playbook

What we do differently for healthcare organizations

Privacy-safe measurement

Server-side tracking with PHI stripped before transmission, aggregate conversion modeling, and BAA-covered vendors only.

Clinically-reviewed content

Written by healthcare writers, reviewed and by-lined by licensed clinicians, with citations. This is what E-E-A-T actually requires.

Buying-committee content mapping

Distinct content for clinicians, IT, and procurement — because each has completely different objections.

Trust-signal architecture

Credentials, accreditations, outcomes data, and real practitioner photography placed where hesitation actually happens.

Where we start

Services that move the needle for healthcare organizations.

We'll recommend the smallest set that unblocks your actual constraint — not the biggest bundle.

SEO

Technical SEO, content clusters, and digital PR that build rankings you don't have to keep renting.

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Content

Editorial content built on buying intent — written by people who understand your category.

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Web Development

Fast, conversion-obsessed websites that turn traffic into pipeline — built in Next.js, shipped in weeks.

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Digital Marketing

A full-funnel growth engine — paid, organic, email, and CRO working as one system with one revenue dashboard.

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Proof

Healthcare & Medical results, in detail.

Full case studies with the numbers, the mistakes, and what we'd do differently.

+218%

Online appointment bookings

Healthcare / Multi-Site Provider

Fixed a HIPAA exposure, then tripled patient bookings

Their analytics had been sending condition data to ad platforms for two years. We rebuilt measurement first, then the intake funnel.

Cascade Health Network13 months

+61%

Average contract value

Healthcare SaaS

Repositioned a category laggard into the default choice

Poka had a better product and a worse story. A full repositioning and brand rebuild lifted win rate 44% and average contract value 61%.

Poka Health9 months

41M

Organic views in 8 months

DTC / Personal Care

From zero to 41M organic views in eight months

Brightside had no social presence and a founder who hated being on camera. We built a content system that didn't depend on either.

Brightside8 months

Questions

Healthcare & Medical questions, answered straight.

We sign BAAs and build privacy-safe tracking architecture. We're not a covered entity ourselves, so our role is designing systems that keep PHI out of ad platforms and documenting that for your compliance team.

How each service works for healthcare organizations

SEO for Healthcare & MedicalGoogle holds health content to an elevated standard. Most healthcare sites lose to competitors purely because their expertise isn't visible on the page.

+312% organic traffic

Content for Healthcare & MedicalClinical software is bought by clinicians, IT, and procurement. Content aimed at one of them is why deals stall in weeks four through eight.

+44% sales win rate

Web Development for Healthcare & MedicalA standard tracking pixel on a page with appointment or condition data can transmit PHI to an ad platform. Most healthcare sites are doing it unknowingly.

+61% avg. contract value

Paid Ads for Healthcare & MedicalRetargeting someone because they visited a page about a specific diagnosis transmits health information to an ad platform. It's common, and it's a genuine exposure.

0 phi events to ad platforms

CRO for Healthcare & MedicalHealthcare forms are designed for the operational needs of the clinic. The person filling them in is usually anxious and using one thumb.

+147% intake form completion

Email Marketing for Healthcare & MedicalThe best-performing patient recall email contains no condition, no procedure and no provider name. That constraint is not a limitation to work around — it is the design brief.