Your analytics may be a HIPAA exposure
A standard tracking pixel on a page with appointment or condition data can transmit PHI to an ad platform. Most healthcare sites are doing it unknowingly.
What's different here
This is the finding that surprises healthcare clients most. A conventional Meta or Google pixel placed on an appointment confirmation or condition-specific page can transmit protected health information to a third party, and enforcement actions over exactly this have been brought against health systems. It's not a theoretical risk, it's usually already happening, and it's the first thing we check.
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What web development looks like for healthcare organizations.
These are the plays that wouldn't appear on a generic web development page. They only make sense in healthcare & medical.
PHI-stripped measurement architecture
Server-side tracking with identifiers and condition context removed before transmission, using BAA-covered vendors only. Designed at the start, because it can't be reliably patched afterward.
WCAG 2.2 AA as a build requirement
Healthcare faces genuine accessibility obligations and litigation exposure. Keyboard navigation, focus management, and screen reader semantics tested, not assumed, and accessible forms convert better regardless.
Patient intake designed for anxiety
People completing healthcare forms are often stressed and on a phone. Progressive disclosure, saved progress, and plain explanations of why each field is needed all measurably reduce abandonment.
Provider directory architecture
Structured provider data with proper schema so individual clinicians rank for their own names and specialties, often a significant untapped source of qualified traffic.
What holds healthcare organizations back
Standard tracking is a compliance risk
Sending PHI to ad platforms through a standard pixel is a genuine HIPAA exposure. Most healthcare sites are doing it without realizing.
YMYL content faces a higher bar
Google holds health content to elevated E-E-A-T standards. Content without demonstrable clinical authorship struggles to rank at all.
Long, multi-stakeholder buying cycles
Clinical software involves clinicians, IT, procurement, and compliance. Marketing to one of them wastes the other three.
Trust deficits kill conversion
Patients and providers both need credibility signals before acting. Generic stock photography and vague claims actively hurt.
Same rigor, applied here.
The full web development scope and process are identical whoever the client is. What changes for healthcare & medical is the tactics above, not the delivery model.
What's included
How it runs
- 01Teardown & strategy — Week 1
- 02Wireframe & copy — Week 1–2
- 03Design system & UI — Week 2–3
- 04Build & integrate — Week 3–5
- 05Launch & optimize — Week 6+
Healthcare & Medical results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Launch
Startups and small teams needing a credible, fast site quickly.
Scoped to your brief
- Up to 8 pages
- Custom design system
- Next.js + CMS
- Technical SEO setup
- GA4 + conversion tracking
- 30-day support
Growth
Companies where the website is the primary revenue channel.
Scoped to your brief
- Up to 25 pages
- Full conversion strategy + copywriting
- Custom animation & motion design
- Headless CMS with page builder
- CRM + marketing automation integration
- A/B testing infrastructure
- 90-day optimization retainer
- Programmatic SEO templates
Enterprise
Multi-region, multi-brand, or complex commerce platforms.
Scoped to your brief
- Unlimited pages & locales
- Multi-language / multi-region
- Design system documentation site
- Custom integrations & APIs
- Dedicated squad + Slack channel
- SLA-backed support
- Quarterly CRO roadmap
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Healthcare & Medical questions, answered straight.
Yes, with care. You can retarget on non-condition-specific pages and use aggregate conversion modeling. What you can't safely do is retarget someone based on visiting a page about a specific diagnosis. We map which pages are safe and which aren't, and document the reasoning for your compliance team.
Other services for healthcare organizations
Let's talk about your growth constraint.
A standard tracking pixel on a page with appointment or condition data can transmit PHI to an ad platform. Most healthcare sites are doing it unknowingly.
Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.