Your analytics may be a HIPAA exposure
A standard tracking pixel on a page with appointment or condition data can transmit PHI to an ad platform. Most healthcare sites are doing it unknowingly.
What's different here
This is the finding that surprises healthcare clients most. A conventional Meta or Google pixel placed on an appointment confirmation or condition-specific page can transmit protected health information to a third party — and enforcement actions over exactly this have been brought against health systems. It's not a theoretical risk, it's usually already happening, and it's the first thing we check.
Healthcare & Medical clients
What web development looks like for healthcare organizations.
These are the plays that wouldn't appear on a generic web development page — they only make sense in healthcare & medical.
PHI-stripped measurement architecture
Server-side tracking with identifiers and condition context removed before transmission, using BAA-covered vendors only. Designed at the start, because it cannot be reliably patched afterward.
WCAG 2.2 AA as a build requirement
Healthcare faces genuine accessibility obligations and litigation exposure. Keyboard navigation, focus management, and screen reader semantics tested rather than assumed — and accessible forms convert better regardless.
Patient intake designed for anxiety
People completing healthcare forms are often stressed and on a phone. Progressive disclosure, saved progress, and plain explanations of why each field is needed all measurably reduce abandonment.
Provider directory architecture
Structured provider data with proper schema so individual clinicians rank for their own names and specialties — often a significant untapped source of qualified traffic.
What holds healthcare organizations back
Standard tracking is a compliance risk
Sending PHI to ad platforms through a standard pixel is a genuine HIPAA exposure. Most healthcare sites are doing it without realizing.
YMYL content faces a higher bar
Google holds health content to elevated E-E-A-T standards. Content without demonstrable clinical authorship struggles to rank at all.
Long, multi-stakeholder buying cycles
Clinical software involves clinicians, IT, procurement, and compliance. Marketing to one of them wastes the other three.
Trust deficits kill conversion
Patients and providers both need credibility signals before acting. Generic stock photography and vague claims actively hurt.
The full scope.
Everything in a web development engagement, applied to healthcare & medical.
Conversion strategy & wireframes
Funnel mapping, message hierarchy, and low-fidelity wireframes approved before a single pixel is designed.
Custom UI design system
A full Figma design system — type scale, color tokens, components — so your brand stays consistent as you grow.
Next.js build
Server-rendered, statically optimized, deployed on edge infrastructure. Fast everywhere, for everyone.
Headless CMS
Sanity or Payload wired to every section so your team edits copy, images, and pages without touching code.
Technical SEO foundation
Semantic markup, schema.org, sitemaps, canonical logic, and Core Web Vitals tuned to green from day one.
Analytics & tracking
GA4, server-side conversion tracking, heatmaps, and a live dashboard showing which pages actually drive revenue.
Accessibility to WCAG 2.2 AA
Keyboard navigation, contrast, focus states, and screen-reader semantics — tested, not assumed.
30 days of post-launch support
We watch the analytics, fix what breaks, and ship the first round of conversion improvements on us.
How this runs.
Teardown & strategy
Week 1We audit your current site, funnel math, competitors, and analytics — then present exactly where revenue is leaking and what we'd change.
Wireframe & copy
Week 1–2Message hierarchy and section-by-section wireframes. You approve the argument before we make it pretty.
Design system & UI
Week 2–3High-fidelity design across every breakpoint, built as a reusable component system in Figma.
Build & integrate
Week 3–5Next.js development, CMS wiring, CRM and analytics integration, QA across devices and browsers.
Launch & optimize
Week 6+Zero-downtime launch, redirect mapping, then live conversion monitoring and the first optimization round.
Healthcare & Medical results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination — request a quote and we'll scope it properly.
Launch
Startups and small teams needing a credible, fast site quickly.
Scoped to your brief
- Up to 8 pages
- Custom design system
- Next.js + CMS
- Technical SEO setup
- GA4 + conversion tracking
- 30-day support
Growth
Companies where the website is the primary revenue channel.
Scoped to your brief
- Up to 25 pages
- Full conversion strategy + copywriting
- Custom animation & motion design
- Headless CMS with page builder
- CRM + marketing automation integration
- A/B testing infrastructure
- 90-day optimization retainer
- Programmatic SEO templates
Enterprise
Multi-region, multi-brand, or complex commerce platforms.
Scoped to your brief
- Unlimited pages & locales
- Multi-language / multi-region
- Design system documentation site
- Custom integrations & APIs
- Dedicated squad + Slack channel
- SLA-backed support
- Quarterly CRO roadmap
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Healthcare & Medical questions, answered straight.
Yes, with care. You can retarget on non-condition-specific pages and use aggregate conversion modelling. What you can't safely do is retarget someone based on visiting a page about a specific diagnosis. We map which pages are safe and which aren't, and document the reasoning for your compliance team.
Other services for healthcare organizations
Let's talk about your growth constraint.
A standard tracking pixel on a page with appointment or condition data can transmit PHI to an ad platform. Most healthcare sites are doing it unknowingly.
Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.