Standard retargeting here is a compliance incident
Retargeting someone because they visited a page about a specific diagnosis transmits health information to an ad platform. It's common, and it's a genuine exposure.
What's different here
Healthcare paid media has a constraint no other vertical shares: the most effective standard tactic (retargeting based on page-level intent) is the one most likely to create a regulatory problem. We've found live PHI transmission in the majority of healthcare accounts we've audited, usually installed by a well-meaning previous vendor. The work starts by mapping which pages are safe to track and which aren't, and documenting that boundary so it survives the next agency.
Trusted by teams at
What paid ads looks like for healthcare organizations.
These are the plays that wouldn't appear on a generic paid ads page. They only make sense in healthcare & medical.
Page-level tracking classification
Every URL classified as safe or restricted for tracking, documented for your compliance team. Condition-specific and appointment-confirmation pages get privacy-safe handling; general service pages don't need it.
Aggregate conversion modeling
Optimizing to modeled and offline-imported conversions, not user-level events, so campaigns still learn without transmitting individual health context.
Intake staffing as a media variable
Most healthcare conversions complete by phone. Running ads outside staffed intake hours buys clicks that reach voicemail. We treat the schedule as part of the media plan.
Compliant creative with templated disclosures
Claim libraries pre-cleared by your medical-legal team so assets clear review in days, not weeks, with required disclosures built into the templates.
What holds healthcare organizations back
Standard tracking is a compliance risk
Sending PHI to ad platforms through a standard pixel is a genuine HIPAA exposure. Most healthcare sites are doing it without realizing.
YMYL content faces a higher bar
Google holds health content to elevated E-E-A-T standards. Content without demonstrable clinical authorship struggles to rank at all.
Long, multi-stakeholder buying cycles
Clinical software involves clinicians, IT, procurement, and compliance. Marketing to one of them wastes the other three.
Trust deficits kill conversion
Patients and providers both need credibility signals before acting. Generic stock photography and vague claims actively hurt.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is. What changes for healthcare & medical is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Healthcare & Medical results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Healthcare & Medical questions, answered straight.
They probably shouldn't be either, and enforcement actions have been brought over exactly this. We won't build you something we think creates regulatory exposure. There's a compliant version (aggregate modeling, general-page retargeting, offline conversion imports) that performs well, and we'd rather build that than match a competitor's risk profile.
Other services for healthcare organizations
Let's talk about your growth constraint.
Retargeting someone because they visited a page about a specific diagnosis transmits health information to an ad platform. It's common, and it's a genuine exposure.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.