Standard retargeting here is a compliance incident
Retargeting someone because they visited a page about a specific diagnosis transmits health information to an ad platform. It's common, and it's a genuine exposure.
What's different here
Healthcare paid media has a constraint no other vertical shares: the most effective standard tactic — retargeting based on page-level intent — is the one most likely to create a regulatory problem. We've found live PHI transmission in the majority of healthcare accounts we've audited, usually installed by a well-meaning previous vendor. The work starts by mapping which pages are safe to track and which aren't, and documenting that boundary so it survives the next agency.
Healthcare & Medical clients
What paid ads looks like for healthcare organizations.
These are the plays that wouldn't appear on a generic paid ads page — they only make sense in healthcare & medical.
Page-level tracking classification
Every URL classified as safe or restricted for tracking, documented for your compliance team. Condition-specific and appointment-confirmation pages get privacy-safe handling; general service pages don't need it.
Aggregate conversion modelling
Optimizing to modelled and offline-imported conversions rather than user-level events, so campaigns still learn without transmitting individual health context.
Intake staffing as a media variable
Most healthcare conversions complete by phone. Running ads outside staffed intake hours buys clicks that reach voicemail — we treat the schedule as part of the media plan.
Compliant creative with templated disclosures
Claim libraries pre-cleared by your medical-legal team so assets clear review in days rather than weeks, with required disclosures built into the templates.
What holds healthcare organizations back
Standard tracking is a compliance risk
Sending PHI to ad platforms through a standard pixel is a genuine HIPAA exposure. Most healthcare sites are doing it without realizing.
YMYL content faces a higher bar
Google holds health content to elevated E-E-A-T standards. Content without demonstrable clinical authorship struggles to rank at all.
Long, multi-stakeholder buying cycles
Clinical software involves clinicians, IT, procurement, and compliance. Marketing to one of them wastes the other three.
Trust deficits kill conversion
Patients and providers both need credibility signals before acting. Generic stock photography and vague claims actively hurt.
The full scope.
Everything in a paid ads engagement, applied to healthcare & medical.
Free account audit
A line-by-line teardown of structure, tracking, creative, and wasted spend — delivered before you commit to anything.
Server-side conversion tracking
GTM server container, Meta CAPI, Google Enhanced Conversions, and offline conversion imports from your CRM.
Campaign restructure
Consolidated, algorithm-friendly architecture with clean conversion signals and budgets that can actually exit learning.
Creative production
Static and video ad creative produced in volume, built on a systematic hook and angle testing matrix.
Landing page optimization
We build and test the destination too. Message match, speed, and form friction all get optimized alongside the ads.
Audience & feed strategy
First-party audience building, exclusion hygiene, and product feed optimization for Shopping and Advantage+ catalog campaigns.
Structured testing program
One variable at a time, statistically valid sample sizes, and a documented log of what we learned and what we killed.
Profit-based reporting
Blended CAC, contribution margin, and MER — not just the inflated numbers the ad platforms report to themselves.
How this runs.
Audit & diagnose
Week 1Full account teardown across structure, tracking, creative, and landing pages. You receive the written audit whether or not you hire us.
Fix measurement
Weeks 1–2Server-side tracking, conversion definitions, and value assignment. Nothing else is trustworthy until this is right.
Rebuild & launch
Weeks 2–4Restructured campaigns, new creative, optimized landing pages — launched with a clear testing roadmap.
Test & iterate
OngoingWeekly creative refreshes, systematic audience tests, and disciplined budget reallocation toward what's working.
Scale profitably
Month 2+Push spend to the edge of your CAC ceiling, then expand into new channels and markets from a proven base.
Healthcare & Medical results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination — request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Healthcare & Medical questions, answered straight.
They probably shouldn't be either, and enforcement actions have been brought over exactly this. We won't build you something we think creates regulatory exposure. There's a compliant version — aggregate modelling, general-page retargeting, offline conversion imports — that performs well, and we'd rather build that than match a competitor's risk profile.
Other services for healthcare organizations
Let's talk about your growth constraint.
Retargeting someone because they visited a page about a specific diagnosis transmits health information to an ad platform. It's common, and it's a genuine exposure.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.