Creative volume is now your targeting strategy
Meta and TikTok's algorithms find your buyers from the creative itself. Shipping four ads a month means you'll never produce the outlier that carries the account.
What's different here
The math nobody runs: if roughly 8% of creative concepts become breakout performers, four assets a month produces about one winner every three months. While fatigue kills your current winner in under three weeks. You're structurally guaranteed to be in decline. The fix isn't better creative, it's more at-bats, produced systematically enough that the hit rate holds.
Trusted by teams at
What video editing looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic video editing page. They only make sense in e-commerce & dtc.
Hook-first production
Every asset ships with five alternate openers so hooks can be tested independently of the body. This multiplies your test surface without multiplying production cost, since the expensive part is the footage, not the first 1.5 seconds.
UGC creator management
We brief, source, ship product to, and manage creators end to end, then edit their raws into performance-ready ads. You approve concepts; you never manage a creator roster.
Winner iteration, not just new concepts
When an asset breaks out we produce twelve variants of it (different hooks, lengths, endings, and formats) before moving on. Most agencies abandon winners to chase novelty, which is how accounts lose their best performer.
Retention-graph-driven editing
Monthly review of platform retention curves shows exactly which second viewers drop. That data shapes the next batch's pacing, not editor intuition.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
Same rigor, applied here.
The full video editing scope and process are identical whoever the client is. What changes for e-commerce & dtc is the tactics above, not the delivery model.
What's included
How it runs
- 01Creative strategy — Week 1
- 02Footage intake — Ongoing
- 03First cut — 48 hours
- 04Revisions — 24h per round
- 05Deliver & measure — Monthly
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Starter
Brands testing short-form for the first time.
Scoped to your brief
- 8 edited videos/month
- 3 hook variants each
- All aspect ratios
- Captions & basic motion graphics
- 48-hour turnaround
- Unlimited revisions
Volume
Paid social teams that need enough creative to find winners.
Scoped to your brief
- 25 edited videos/month
- 5 hook variants each
- Advanced motion graphics
- Custom sound design
- Dedicated editor + creative strategist
- Monthly performance review
- 24-hour rush available
Studio
Full production: shoots, creators and editing at scale.
Scoped to your brief
- 40+ videos/month
- On-location or studio production
- UGC creator sourcing & management
- Scriptwriting & storyboarding
- Dedicated post-production team
- Same-day rush turnaround
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
Production value and performance correlate weakly in paid social. Heavily produced brand films routinely lose to a creator filming in their kitchen. We match production value to what the platform rewards, which means high volume and native feel, not cinematic polish. For brand campaigns where polish matters, we produce separately and at lower volume.
Other services for e-commerce brands
Let's talk about your growth constraint.
Meta and TikTok's algorithms find your buyers from the creative itself. Shipping four ads a month means you'll never produce the outlier that carries the account.
Our commitment: Send us your footage and we'll edit two videos free. If they don't beat your current best performer, you owe us nothing.