Your theme is costing you more than a rebuild
Every extra second of load time cuts conversions by roughly 7%. Most stores we audit take over six seconds on mobile. That's a permanent tax on every campaign you run.
What's different here
E-commerce web development has an unusually direct payback calculation, and almost nobody runs it. If your store converts at 1.4% and a rebuild takes you to 3%, you've doubled the value of every visitor from every channel forever. That usually pays back the build cost within a quarter at any meaningful traffic level. The reason stores don't rebuild isn't cost; it's that nobody has put the arithmetic in front of the decision-maker.
Trusted by teams at
What web development looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic web development page. They only make sense in e-commerce & dtc.
Headless only where it earns its complexity
A Next.js storefront on Shopify's Storefront API took one client from 6.2s to 0.6s LCP. But headless adds real operational cost, and for many stores a well-built theme is the right answer. We'll tell you which you're before you commit budget.
Product pages built around objections
We read support tickets, reviews, and return reasons to find what buyers are actually uncertain about (fit, materials, delivery timing) then design the page to resolve each one above the fold, not in a tab nobody opens.
Checkout as a first-class surface
Delivery-date certainty, transparent total cost before the final step, and express payment placement. One client cut cart abandonment 22 points from delivery-date certainty alone.
Structured data that earns rich results
Product, Offer, AggregateRating and BreadcrumbList markup wired to real inventory and review data. That affects click-through at the same ranking position.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
Same rigor, applied here.
The full web development scope and process are identical whoever the client is. What changes for e-commerce & dtc is the tactics above, not the delivery model.
What's included
How it runs
- 01Teardown & strategy — Week 1
- 02Wireframe & copy — Week 1–2
- 03Design system & UI — Week 2–3
- 04Build & integrate — Week 3–5
- 05Launch & optimize — Week 6+
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Launch
Startups and small teams needing a credible, fast site quickly.
Scoped to your brief
- Up to 8 pages
- Custom design system
- Next.js + CMS
- Technical SEO setup
- GA4 + conversion tracking
- 30-day support
Growth
Companies where the website is the primary revenue channel.
Scoped to your brief
- Up to 25 pages
- Full conversion strategy + copywriting
- Custom animation & motion design
- Headless CMS with page builder
- CRM + marketing automation integration
- A/B testing infrastructure
- 90-day optimization retainer
- Programmatic SEO templates
Enterprise
Multi-region, multi-brand, or complex commerce platforms.
Scoped to your brief
- Unlimited pages & locales
- Multi-language / multi-region
- Design system documentation site
- Custom integrations & APIs
- Dedicated squad + Slack channel
- SLA-backed support
- Quarterly CRO roadmap
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
Sometimes, and if so we'll say that, not sell you a rebuild. A theme swap fixes render-blocking assets and bloated apps; it doesn't fix a data model that makes product pages slow or a checkout flow with structural friction. We run the payback arithmetic on your actual traffic and conversion rate first, and roughly a third of the time the honest answer is a theme optimization, not a rebuild.
Other services for e-commerce brands
Let's talk about your growth constraint.
Every extra second of load time cuts conversions by roughly 7%. Most stores we audit take over six seconds on mobile. That's a permanent tax on every campaign you run.
Our commitment: If your new site doesn't beat your old site's conversion rate within 90 days, we keep optimizing free until it does.