Your filters are eating your crawl budget
Color, size and sort permutations generate near-infinite URLs. On most stores that consumes the majority of Google's attention before it reaches a single new product.
What's different here
E-commerce SEO is mostly a crawl-control problem wearing a content-strategy costume. A store with 8,000 products can generate 400,000 crawlable URLs through faceted navigation, and Google will happily spend its entire allocation on near-duplicate filter combinations while new products take weeks to index. Fixing parameter handling and canonical logic typically moves more revenue than any amount of category copy, and it's invisible work that no one thinks to ask for.
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What seo looks like for e-commerce brands.
These are the plays that wouldn't appear on a generic seo page. They only make sense in e-commerce & dtc.
Faceted navigation control
Decide deliberately which filter combinations deserve an indexable URL (usually the ones with real search demand, like color and size) and block the rest through parameter rules and canonicals. This is the single highest-impact e-commerce SEO fix.
Category pages as the ranking asset
Category pages outrank product pages for commercial terms and are chronically neglected. Genuine buying guidance above the grid, not a keyword paragraph pushed below the fold.
Out-of-stock and discontinued handling
Deleting a product page destroys accumulated authority and creates a 404 from real links. We keep the URL, mark availability in schema, and surface alternatives. Recovering revenue most stores throw away.
Review and Q&A content as a moat
User-generated content on product pages creates unique, long-tail-rich text that competitors selling identical products structurally can't copy.
What holds e-commerce brands back
Rising CAC is eating your margin
Meta CPMs climb every year. Without conversion rate and AOV improvements, your unit economics get worse even when campaigns 'perform'.
You're optimizing platform ROAS
A 3x ROAS on 30% gross margin loses money per order. Platform ROAS ignores COGS, shipping, returns, and discounts entirely.
One-and-done customers
If every order needs paid acquisition, you're renting customers. Repeat purchase rate is the strongest predictor of DTC profitability.
Your store converts below benchmark
The median Shopify store converts at 1.4%. Good ones run 3–4%. That gap is worth more than any targeting change you'll make.
Same rigor, applied here.
The full seo scope and process are identical whoever the client is. What changes for e-commerce & dtc is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & benchmark — Weeks 1–3
- 02Fix the foundation — Weeks 3–6
- 03Build the clusters — Month 2+
- 04Earn authority — Month 3+
- 05Compound & defend — Month 6+
E-commerce & DTC results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination. Request a quote and we'll scope it properly.
Foundation
Sites that need technical fixes and a content baseline.
Scoped to your brief
- Technical audit + remediation
- Keyword & intent mapping
- 4 content pieces/month
- On-page optimization
- Monthly rank reporting
Authority
Companies competing for high-value commercial terms.
Scoped to your brief
- Everything in Foundation
- 12 content pieces/month
- Digital PR & link building (6+ links/mo)
- Topic cluster architecture
- AI search / GEO optimization
- CRO on organic landing pages
- Dedicated SEO strategist
- Bi-weekly strategy calls
Dominance
Enterprise and multi-location or multi-market sites.
Scoped to your brief
- Programmatic SEO at scale
- Multi-location / international SEO
- 30+ content pieces/month
- Dedicated PR team
- Custom data studies
- Migration & replatform support
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
E-commerce & DTC questions, answered straight.
Not on product pages alone. If you and forty resellers share a manufacturer description, none of you deserve to win. The differentiation is in category-level buying guidance, genuine review volume, and the technical foundation most competitors ignore. If you're a pure reseller with no unique content angle, we'll be honest that SEO is a poor use of your budget compared to paid and retention.
Other services for e-commerce brands
Let's talk about your growth constraint.
Color, size and sort permutations generate near-infinite URLs. On most stores that consumes the majority of Google's attention before it reaches a single new product.
Our commitment: If we don't hit the leading indicators we commit to in month one, you get the next month free.