400 leads means nothing if 900 companies can buy
Most PPC accounts are built to maximize lead volume. When your total addressable market is a few hundred named companies, volume is the wrong optimization target entirely.
What's different here
Standard PPC account structure optimizes for cost per lead across a broad audience, which is exactly wrong when the buyer universe is a few hundred to a few thousand named companies with six-to-eighteen-month, multi-stakeholder buying cycles. The account has to be built around account-level targeting and engagement depth with the specific companies that can actually buy — not volume from an audience that's mostly outside the addressable market from the start.
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What paid ads looks like for industrial and manufacturing companies.
These are the plays that wouldn't appear on a generic paid ads page — they only make sense in industrial & manufacturing.
Build campaigns around named account lists, not audience targeting
LinkedIn account targeting, IP-based display retargeting, and programmatic layered against a specific list of qualifying companies — rather than interest or job-title targeting that reaches a much broader, mostly-irrelevant audience.
Measure engagement depth across the buying committee, not lead count
A single MQL from one stakeholder at a target account means little in a committee-driven sale. Tracking engagement across multiple roles — engineering, procurement, finance — at each target account is the metric that actually predicts pipeline movement.
Sequence content to match the committee's different questions
Engineering wants technical specs, procurement wants total cost of ownership, finance wants ROI modeling. Campaigns built around one generic message underserve every stakeholder except whichever one happens to match the ad.
Pace spend to the sales cycle, not a flat monthly budget
A 6-18 month cycle means the same target account needs sustained, appropriately-paced engagement over many months — a flat budget optimized for this-month conversions misses the actual shape of how this buying process unfolds.
What holds industrial and manufacturing companies back
Lead volume metrics are meaningless
Generating 400 MQLs is irrelevant when only 900 companies worldwide can buy your product. You need depth on the right accounts, not volume.
Long cycles, large committees
Six to eighteen month cycles with engineering, operations, procurement, and finance all involved. Each has different questions.
Your buyers don't read marketing content
Engineers want specifications, integration details, and real implementation data. Thought leadership fluff actively damages credibility.
Sales and marketing are disconnected
Marketing generates leads sales ignores; sales works accounts marketing knows nothing about. Neither has the full picture.
Same rigor, applied here.
The full paid ads scope and process are identical whoever the client is — what changes for industrial & manufacturing is the tactics above, not the delivery model.
What's included
How it runs
- 01Audit & diagnose — Week 1
- 02Fix measurement — Weeks 1–2
- 03Rebuild & launch — Weeks 2–4
- 04Test & iterate — Ongoing
- 05Scale profitably — Month 2+
Industrial & Manufacturing results, in detail.
Full case studies with the numbers, the mistakes, and the recommendations clients didn't want to hear.
Scoped like the core service, no surcharge.
Every engagement is quoted from your actual brief. There's no vertical surcharge for this combination — request a quote and we'll scope it properly.
Single Channel
One platform, managed properly.
Scoped to your brief
- 1 platform (Google or Meta)
- Server-side tracking setup
- 8 creative assets/month
- Bi-weekly optimization
- Up to $40k/mo ad spend
Multi-Channel
Brands running paid across search and social.
Scoped to your brief
- Up to 4 platforms
- Full server-side + CAPI setup
- 20 creative assets/month
- Landing page builds & testing
- Weekly optimization calls
- Dedicated media buyer
- Up to $200k/mo ad spend
Performance
High-spend accounts wanting aligned incentives.
Scoped to your brief
- Unlimited platforms & markets
- Percentage-of-spend model
- Dedicated buying squad
- Incrementality testing
- 40+ creative assets/month
- Custom attribution modeling
All engagements start with a free audit. Prices exclude media spend, which you pay directly to the platforms on accounts you own.
Industrial & Manufacturing questions, answered straight.
Correct, and that's the point rather than a problem — traffic volume was never the right metric here. A campaign reaching 300 of your actual 900 addressable accounts with real engagement depth across their buying committee is doing more useful work than one reaching 50,000 people who were never going to buy. We measure against account engagement and pipeline, not impressions or clicks.
Other services for industrial and manufacturing companies
Let's talk about your growth constraint.
Most PPC accounts are built to maximize lead volume. When your total addressable market is a few hundred named companies, volume is the wrong optimization target entirely.
Our commitment: Free account audit with no obligation. If we can't find at least 20% waste in your current spend, we'll tell you to stay where you are.