Book the big install projects, and keep the trucks full all year
A landscaping company has two very different businesses: one-off design and install projects, and recurring maintenance that pays the bills. Most marketing treats them the same. We market each one to the buyer who actually pays for it.
Landscaping & Lawn Care benchmarks
- Typical organic visibility gain, 6-12 months
- +20-40%Typical organic visibility gain, 6-12 months
- Typical lift in qualified design-build inquiries
- +15-30%Typical lift in qualified design-build inquiries
- Typical lift in off-season booked revenue
- +10-25%Typical lift in off-season booked revenue
- Typical cost per maintenance sign-up
- -15-30%Typical cost per maintenance sign-up
Drawn from Digital Squad engagements with landscaping companies. Your realistic range comes out of the audit.
Trusted by teams at
What holds landscaping companies back
The same four constraints show up in nearly every landscaping & lawn care engagement we start.
Two sales cycles under one name
A homeowner planning a patio and outdoor kitchen researches for weeks and compares portfolios. A property manager hiring weekly maintenance compares price, reliability and coverage. One generic site and campaign fails both.
Spring floods you, winter goes quiet
Calls pour in from March to June, then drop off. Without a plan for fall cleanups, holiday lighting or snow removal, crews sit idle and good workers leave. Marketing has to fill the slow months, not just the busy ones.
Your work is visual, and most sites hide it
Buyers want to see projects like theirs before they call. A site with stock photos and a contact form loses to a competitor with a real gallery of local work, before-and-after photos and project details.
Commercial accounts buy differently
HOAs, property managers and commercial sites award maintenance contracts through bids and walk-throughs. They look for insurance, crew size, references and reliable scheduling, not a seasonal coupon.
What we do differently for landscaping companies
A portfolio that sells the next project
Project pages with photos, scope, materials, timeline and location, organized by type: patios, retaining walls, planting, lighting, irrigation. Each one ranks for its own searches and shows buyers what you can do.
Separate funnels for installs and maintenance
Design-build leads get a consultation path and longer follow-up. Maintenance leads get fast quotes, clear service areas and easy sign-up for recurring plans.
Off-season offers that keep crews working
Campaigns for fall cleanup, aeration, holiday lighting and snow removal where you offer it, plus early-booking offers for spring so the calendar fills before the rush.
Commercial bid content
A commercial page with services, insurance, crew capacity, equipment, references and response times, aimed at property managers and HOA boards searching for a reliable vendor.
Services that move the needle for landscaping companies.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Landscaping & Lawn Care results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Landscaping & Lawn Care questions, answered straight.
Under one brand, yes, but with separate pages, offers and follow-up. Install buyers want inspiration, portfolios and a consultation. Maintenance buyers want a quick quote and reliability. Mixing them on one page weakens both.
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how landscaping companies actually grow. You keep the findings whether or not we work together.