Win the client in the hour they start looking for a lawyer
People rarely shop for a lawyer for fun. They search when something has gone wrong, and they call the first firm that looks credible and answers. We get you found for the right practice areas, and make sure the call turns into a signed client.
Law Firms benchmarks
- Typical organic visibility gain, 6-12 months
- +20-40%Typical organic visibility gain, 6-12 months
- Typical cost per signed case
- -15-30%Typical cost per signed case
- Typical lift in booked consultations
- +20-35%Typical lift in booked consultations
- Typical lift in reviews per month
- 2-3xTypical lift in reviews per month
Drawn from Digital Squad engagements with law firms. Your realistic range comes out of the audit.
Trusted by teams at
What holds law firms back
The same four constraints show up in nearly every law firms engagement we start.
Directories and big firms own the broad terms
Searches like 'personal injury lawyer' are crowded with legal directories, lead-gen sites and firms with huge ad budgets. A small or mid-size firm can't outbid them everywhere. The firms that grow win specific practice areas, case types and towns.
Bar rules limit what your ads can say
ABA Model Rule 7.1 bans false or misleading communications, and many states add their own rules on testimonials, past results and words like 'specialist'. Generic agency copy can break these rules without anyone noticing until a complaint arrives.
Leads go cold while the phone rings out
Someone injured in a crash or served with divorce papers calls several firms. Whoever answers first and books a consultation usually gets the case. Many firms lose paid leads to slow callbacks and voicemail.
One 'practice areas' page can't rank
A single page listing ten practice areas ranks for none of them. Each case type has its own searches and its own questions, and Google wants a page that answers them.
What we do differently for law firms
Practice-area pages by case type and location
A strong page for each practice area and case type you want more of, like 'truck accident lawyer' or 'contested divorce attorney', plus pages for the counties and towns you serve. Each one answers what clients actually ask: how it works, what it costs and what to do first.
Google Business Profile and reviews per office
Complete profiles for every office, the right categories and a steady flow of real client reviews. For many legal searches, the map results get the first click. We also set up Google's Local Services Ads, which show a 'Google Screened' badge for law firms.
Ads with bar-rule review built in
Google Ads aimed at the case types and areas you want, with copy checked against ABA Model Rules 7.1 and 7.2 and your state's rules before it runs. Your firm signs off on every claim.
Intake that answers fast and tracks cases
Call tracking, missed-call alerts and quick online booking so no lead waits. We report on consultations booked and cases signed by source, not just clicks and form fills.
Services that move the needle for law firms.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Law Firms results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Law Firms questions, answered straight.
Yes, by not fighting them on their terms. Big firms buy broad searches across whole regions. Smaller firms win the specific case types and towns they really serve, with strong pages, reviews and fast intake. Those searches cost less and convert better.
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how law firms actually grow. You keep the findings whether or not we work together.