Occupancy is at its highest in years. Filling the right units still takes work.
Senior housing occupancy rose every quarter for more than four years. But averages hide a lot. Some communities have waitlists while others still struggle with memory care vacancies, rate pressure and slow inquiry follow-up.
Senior Living Communities benchmarks
- U.S. senior housing occupancy at the end of 2025, up 2.2 points (NIC MAP)
- 89.1%U.S. senior housing occupancy at the end of 2025, up 2.2 points (NIC MAP)
- U.S. assisted living occupancy at the end of 2025 (NIC MAP)
- 87.7%U.S. assisted living occupancy at the end of 2025 (NIC MAP)
- Typical lift in inquiry-to-tour rate from faster follow-up
- +15-30%Typical lift in inquiry-to-tour rate from faster follow-up
- Typical organic visibility gain for each community, 6-12 months
- +20-40%Typical organic visibility gain for each community, 6-12 months
Drawn from Digital Squad engagements with senior living communities. Your realistic range comes out of the audit.
Trusted by teams at
What holds senior living communities back
The same four constraints show up in nearly every senior living communities engagement we start.
Families decide, often from far away
A move often involves adult children who live in another city. They research online, compare several communities and ask detailed questions about care, cost and staff before they ever visit.
Ad targeting has legal limits
Senior housing ads fall under fair housing rules. On Meta, housing ads run in a special category that restricts targeting by age, gender and ZIP code, so the usual 'target people over 75' approach isn't allowed.
Inquiries go cold fast
Families contact several communities at once. The ones that answer quickly, book a tour and follow up with useful information usually win the move-in.
Every care level is a different sale
Independent living, assisted living and memory care serve different needs and often different decision-makers. One generic message rarely works for all three.
What we do differently for senior living communities
Local search for every community
A complete Google Business Profile, real photos, current care levels and steady reviews from families. Searches like 'assisted living near me' are decided on the map.
Pages for each care level and question
Clear pages for independent living, assisted living and memory care, with pricing guidance, care details and answers to the questions families ask before a tour.
Compliant paid campaigns
Search ads for people actively looking, and Meta campaigns set up in the housing category with approved messaging, reviewed for fair housing before launch.
Inquiry-to-tour follow-up
Fast response, easy tour booking and a follow-up sequence for families still deciding, tracked from first inquiry to move-in.
Services that move the needle for senior living communities.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Senior Living Communities results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Senior Living Communities questions, answered straight.
Not directly by age. Meta treats senior housing ads as housing ads, which limits targeting by age, gender and ZIP code. We build campaigns that work within those rules and lean more on search, where families are already looking.
How each service works for senior living communities
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how senior living communities actually grow. You keep the findings whether or not we work together.