Small businesses create most new jobs. Many still treat marketing as a side task.
The owner is usually the marketing department, squeezing it in between running everything else. We give established small businesses a marketing system that brings in customers without taking over the owner's week.
Small Businesses benchmarks
- Typical lift in calls and forms from local search, 6-12 months
- +20-40%Typical lift in calls and forms from local search, 6-12 months
- Typical lift in conversion rate after a website rebuild
- +15-30%Typical lift in conversion rate after a website rebuild
- Typical drop in cost per lead from focused, tracked ads
- -15-30%Typical drop in cost per lead from focused, tracked ads
- Typical lift in new Google reviews per month
- 2-3xTypical lift in new Google reviews per month
Drawn from Digital Squad engagements with small businesses. Your realistic range comes out of the audit.
Trusted by teams at
What holds small businesses back
The same four constraints show up in nearly every small businesses engagement we start.
The owner does marketing at night
Small business owners run sales, operations, hiring and finance. Marketing gets whatever time is left, so the website ages, the Google profile goes quiet and ads run on autopilot.
Agencies sell activity, not results
Many small businesses have paid for posts, blogs and reports that never connected to calls or sales. Without clear tracking, it's impossible to tell what's working.
Competing with bigger budgets
National chains and franchises outspend local companies on ads. Small businesses win on reputation, local relevance and service, which only works if customers can find that proof online.
Every dollar has to count
A small business can't afford a year of experiments. Marketing has to start with the channels most likely to pay back, usually local search, a site that converts and a few focused ads.
What we do differently for small businesses
A website that turns visits into calls
Fast, mobile-friendly and built around what customers need to decide: services, prices or ranges, reviews, photos and an easy way to call, book or request a quote.
SEO and Google Maps first
A complete Google Business Profile, steady reviews and pages for each service and area you cover. For most small businesses, this is the cheapest steady source of customers.
Focused ads with call tracking
Search ads for the services that make you the most money, in the areas you serve, with every call and form tracked back to the ad.
One simple monthly report
Calls, forms, bookings and sales by source, in plain language, so the owner knows what the money is doing in five minutes a month.
Services that move the needle for small businesses.
We'll recommend the smallest set that unblocks your actual constraint, not the biggest bundle.
Small Businesses results, in detail.
Full case studies with the numbers, the mistakes, and what we'd do differently.
Small Businesses questions, answered straight.
Usually for established small businesses with steady revenue and a real marketing budget, often $2M or more a year. If you're just starting or spending a few hundred dollars a month, a skilled freelancer may be better value, and we'll tell you so.
Other industries we serve
Let's talk about your growth constraint.
A free 30-minute teardown built around how small businesses actually grow. You keep the findings whether or not we work together.